This isn't a form.
It's your best
salesperson.
Formier replaces your contact form with a short interactive experience. Every answer a visitor picks gets a response written for their exact situation — so by the time they reach the submit button, they're already sold.
Same traffic. More leads. Every one scored and pre-sold.
100 people visit your site.
97 leave without reaching out.
Not because they're not interested — because your site says the same thing to everyone. The nervous first-timer, the ready-to-buy repeat client, and the person burned by a competitor all land on the same page and meet the same “Contact Us” box.
They leave because they're not sure you're right for them. And your website never answered that question.
Live on your site before
your coffee gets cold
Tell the AI about your business
Answer six plain-English questions — what you do, who you serve best, what makes you different, your proof points. Takes about two minutes.
AI writes your entire qualifier
The question flow, every personalized response, the buying-intent scoring, the copy — all drafted for you. Edit anything inline, or ask the AI to rewrite a single line.
Embed it. Leads arrive scored.
One line of code on any website — or share the link in ads, emails, and DMs. Every lead lands in your dashboard with their answers, a hot/warm/cool score, and an instant email to you.
One question. Three visitors.
Three completely different pitches.
The moment a visitor picks an answer, they see a full-screen response written for that exact answer — your proof, your differentiators, aimed at their situation. That's why they finish it instead of abandoning it.
Most first-timers worry about looking “done.” Dr. Reyes specializes in conservative dosing…
You know your goals. We confirm the plan in a 10-minute consult and usually treat same-day…
Migrated filler, uneven results — we're the provider other clinics refer their corrections to…
Your visitors only ever see the one that's about them.
Built to earn its keep,
not to look busy
AI writes everything
Question flows, personalized responses, headlines, stats — drafted from six questions about your business. Rewrite any single line with one click. Unmetered, no credits.
Lead scoring built in
Every answer carries a buying-intent signal. Leads arrive scored hot, warm, or cool — so you call the ready-to-buy ones first.
Instant lead alerts
An email the second a lead lands, with their answers and score. Pipe leads to Slack, your CRM, or 5,000+ apps with the built-in webhook.
Funnel analytics
See views, starts, drop-off per step, which answers people pick, and where your leads come from — UTM and referrer tracked automatically.
Matches your brand
Your logo, your colors, six curated font pairings. It looks like your website built it, not a form tool.
Embeds anywhere
Inline on any page, a floating button, or a hosted link for ads and DMs. WordPress, Webflow, Squarespace, Wix, custom — one line of code.
Edit like a doc
Click any text and type. The builder is the visitor experience — no panels, no field mapping, no learning curve.
No caps, no surprises
Unlimited leads and responses. No per-lead fees, no AI credit meters, no branding tax. One flat plan.
Form builders make you do the work.
Formier does it for you.
Based on published pricing and plans of leading form and quiz builders, June 2026.
Made for businesses where
one client is worth thousands
If a single new client covers months of marketing spend, qualifying your traffic isn't optional. That's who Formier is built for.
“Which treatment is right for you?” — the proven highest-converting lead magnet in aesthetics.
Separate the $80k kitchen from the tire-kicker before the site visit.
Qualify case type, timeline, and fit before intake ever picks up the phone.
Turn “just browsing” visitors into booked discovery calls, pre-segmented by goal.
Scope, budget, and urgency — answered before the discovery call.
Click through a real qualifier for each industry
One extra client pays for the year
If a better first impression converts one single visitor who would have bounced off your contact form, Formier has paid for itself — for the year. Everything after that is margin.
Everything people ask before trying it
Your next client is on your website right now.
Give the AI two minutes and it'll build the qualifier that catches them. Free for 30 days, no credit card — and if you upgrade and it doesn't earn its keep, we'll refund you in full.